How to Build Backlinks on a Budget

With backlinks costing as much as $20,000 from sites with the highest popularity, and the average cost per backlink hovering between 100 and $500, it’s challenging to build backlinks on a budget and it’s easy to see why the simple-seeming process of building backlinks can quickly become prohibitively expensive. If you consult the leaders in the SEO industry, they’ll promptly quote you a price somewhere between $2,000 and $10,000 per month for a link building campaign. Talk about sticker shock! If that made you groan or laugh out loud at the absurdity, you’re not alone.

The fact is: Most SMEs can’t afford to spend that much on online marketing, let alone only one method. Fortunately, there are quality link building methods that won’t break the bank, and there are services that can get you thousands of backlinks without running afoul of Google and other search engines. If you are looking to build backlinks on a budget, here are some options that will help you to create a backlink profile that draws relevant, organic traffic to your site.

DiY Link Building

Sometimes, when you want something done on a budget, the only way to do it is to do it yourself. Here’s a quick and dirty blueprint to help you gain backlinks from your site.

Creating The Content

If you already have someone in house who writes marketing or PR content, and their plate isn’t already full, they can use their free time to write content for your blog which you can use to bring in backlinks.

This doesn’t mean they need to learn your trade; you can approach this the same way you’d approach writing a press release. As the CEO or Director of Marketing, you know what your business does best. The most widely read blog posts you can write are those that share that expertise with the world. If you’re worried about giving away all your secrets, remember that there’s a rather large gap between reading about how to do something on a blog and having the wherewithal to effectively do it yourself. In fact, by showing the world that you know what you’re doing, you’re going to get street cred as an expert in your niche.

If you add blog content creation to your writer’s weekly routine, and they’re able to create one or two quality pieces per week, you’ll soon find that you have a plethora of content that will be attractive to anyone in your niche.

Soliciting Backlinks

Now, you have a bunch of content that will unequivocally demonstrate that you’re an expert at what you do. This is huge for visitors to your site who may be wondering whether or not you know your stuff, but aside from anyone who happens to be searching for words in the title of your articles, it’s not yet helping to bring organic traffic to your site. To do that, you need to collect links to your site from other well-respected sites on the web.

To do this, you’re going to need a backlink checker such as Ahrefs or SpyGlass. The professional version of Ahrefs is more powerful, but SpyGlass offers everything most small businesses will need in addition to a highly-functional trial.

The most effective way to utilize these backlink checkers is to compare your domain’s backlinks to that of your competitors. If you already have a good idea of who is linking to you, you can simply enter only your competitors into the free trial to get more bang for your buck. Specifically, you’re looking for the domain authority or domain rating of the sites linking to your competitors. Any site with a rating below 30 is probably not worth your time to pursue, depending on your niche and how many high-authority sites there are. Once you’re armed with this information, you can come up with a plan to compel sites that meet this threshold to link to you as well. Here are some strategies on how to do that.

Done-for-You Link Building

If you’ve looked into manual link building from the best SEO link building services, you’ve undoubtedly concluded that their services are well beyond your price range. While their manual approach to link building does typically offer the highest-quality backlinks, this simply isn’t feasible for most small-to-medium businesses.

However, there are quality link building services that use modern best backlinking practices to bring you lots of links from across the web that won’t get you in hot water with Google and the like. Some services will require you to enter into a monthly contract, others will charge you monthly without requiring a contract, while still others only charge you once for their services, which still provide benefits for the duration of your website. That’s what you’ll find with link building services for SEO. Having been active since 2008, we’ve kept our finger on the pulse of Google’s algorithms so we can deliver you quality links that will help your backlink profile rather than harming it. As with most things white-hat SEO, results take time, but in the end, your site will be higher on the SERPS, which in the online arena is really all that matters.

Want some more ideas for build backlinks on a budget? Here are seven techniques to get your backlink profile off to a solid start.