Many people believe that backlinks to the same domain can have a negative effect on your search engine results. This is false. It is a natural web structure that links pages. The number of backlinks to high-quality websites can have a significant effect on the authority of the site.

The following article explains why this kind of link building works.

The natural structure and function of the link network

When positioning sites, Google is very particular about the structure of the hyperlink network. Any attempt to manipulate the linking process through violations of the scheme could result in severe penalties.

If you are serious about SEO, make sure your backlinks to your site are valuable and natural. Avoid buying links, keyword-rich Anchor Texts, and over-swapping. These actions might not be appealing to Google or other search engines. Avoid link schemes to avoid problems. So, what does it have to do with multiple links from one site?

According to this research, nearly 80% of websites linking to other websites do so multiple times. Only a small percentage of websites do it only once. It turns out it is more natural to have links multiple times from one site than one time from every other site.

These assumptions suggest that multiple backlinks to a single domain are not necessarily a bad thing. In some cases, they can even be beneficial to the site’s performance.

You can blend in with the environment by adapting to the standards that are generally used. This will give you the opportunity to compete with some of the most well-known brands.

Search engine ranking and backlinks

Google’s basic concept is built on PageRank. This system analyzes the link structure to determine a site’s position in search engines and its value to the user.

Google currently analyzes billions upon billions of hyperlinks daily to determine the best place for a website in search results. This allows Google to provide an excellent user experience.

Why is this important to this article’s topic?

High-quality backlinks can positively impact the brand’s image and help you achieve a higher rank in the SERPs. When building Google rankings:

  • The first factor to consider is the quality of the website from which specific links are taken.
  • The second most important factor is the number of backlinks.

As you probably know, backlinks are very important for SEO. They can come from one site or multiple sites. Google will reward you with a high-ranking position in the SERPs if they are reliable and valuable sources.

How does Google calculate the link value?

Google considers two major models that will determine the value of backlinks.

These models include the Random Surfer and Reasonable Surfer surf models.

Let’s have a closer look to see why backlinks from the exact same domain can help you rank higher in Google.

Random surfer

This model assumes that each backlink from one website is equal in value.

This approach is, however, somewhat out of date. Google has updated its model of how documents are classified according to user behavior since 2004. In addition, in 2010, Reasonable Surfer introduced a new way to calculate the value of backlinks.

Reasonable Surfer

This model shows that not all links coming from the same source have equal value. Many factors need to be considered in order to accurately assess their quality. We can, for instance, distinguish the value of the place from which they came and the one they returned to.

It turned out that links from pages that receive a lot of traffic are more beneficial than links from many other sites that don’t have enough visitors.

These models are continually changing, and new systems are being introduced to assist Google in determining the value of backlinks. Google wants to fulfill users’ expectations, so it will present the best content possible. It is important to remember that multiple backlinks can significantly improve the performance of your site.

Quality is more important than quantity

Google is more concerned with the quality of backlinks than the number of individual external links. Therefore, you should be certain that your backlinks are trustworthy and valuable and that they will improve the site’s position in Google search engines, attract new users, and enhance the brand’s image on the Internet. is all about quality over quantity. Contact us to get a tailored SEO and backlinks plan that will improve your SERP and ranking.