Link building is one of the most important aspects of SEO. It helps you improve your website’s authority and credibility, which in turn helps you rank higher in search engines. But what many business owners don’t realize is that link building is not a one-time process – it needs to be maintained on an ongoing basis. This can be a costly investment, especially if you are working with a professional SEO company. In this blog post, we will discuss the factors that affect link building pricing, so that you can make an informed decision about how best to invest in your website’s SEO.
What are Link Building Pricing Factors?
For the purpose of today’s article, we will be discussing factors that website owners use to set the pricing for backlinks sold on their websites. In other words, these are the factors that you, as a business owner or SEO professional, should be aware of when budgeting for link building services.
Factor #1: Domain Authority
Domain authority (DA) is a metric that measures the strength of a website’s backlink profile. The higher the DA, the more valuable the links from that website will be. This is because websites with high DA are typically more trusted and respected by search engines, and their links carry more weight.
Because websites with higher DAs are able to sell more high-quality links, they can charge more for links from their website. That is why certain link building campaigns will avoid targeting websites with high DAs – the prices may be out of their budget. You will, however, have to choose between price and value since lower DA websites will not be able to provide the same quality links.
Factor #2: Niche
The niche of a website is another important factor to consider when budgeting for link building services. This is because websites in certain niches are able to charge more for their links due to the fact that they are seen as more valuable by search engines. For example, websites with casino links, CBD links or crypto SEO niche are typically able to charge more for their links than websites in less competitive niches.
If you are working with a limited budget, then it may be best to avoid targeting websites in these high-priced niches. However, if you have the budget to do so, then link building campaigns targeting these niches can be very beneficial for your website’s SEO.
Factor #3: Link Type
Besides niche and domain authority, there are also a few different types of links that can affect link building pricing. Here are a few of the most common types of links:
- DoFollow Links: These are the most valuable type of links, as they pass along “link juice” to your website, in the words of SERanking. This helps to improve your website’s authority and credibility, which in turn can help you rank higher in search engines. Because of their value, DoFollow links typically cost more than other types of links.
- NoFollow Links: These links do not pass along any link juice to your website. However, they can still be valuable for improving traffic and brand awareness. NoFollow links usually cost less than DoFollow links but may be more difficult to obtain.
- Sponsored Links: These are links that are paid for by businesses. They are typically marked as “sponsored” or “advertisement” so that users know that they are paid links. Sponsored links can be either DoFollow or NoFollow, depending on the agreement between the business and the website owner.
As you can see, there are a few different types of links that can affect link building pricing. The type of link that you need will depend on your budget and your SEO goals, however, in most cases, dofollow links will cost you more as they carry more value.
Factor #4: Country
The country of the website can also play a role in link building pricing. In general, websites from developed countries such as the United States, United Kingdom, Canada or Australia are able to charge more for their links than websites from less developed countries. This is because there is typically more demand for links from these countries due to the fact that they are seen as being more credible and trustworthy.
That being said, if country is not important to you, then you may be able to find cheaper link building services by targeting websites from less developed countries.
Factor #5: Website Traffic
When it comes to calculating a good (or not so good) price for a backlink, website owners and backlink buyers alike should also take traffic into account.
In general, a website with more traffic will be able to charge more for its links than a website with less traffic. This is because websites with more traffic are seen as being more valuable by search engines and are thus able to pass along more link juice.
Additionally, websites with more traffic are also typically able to provide links that result in more clicks and conversions. Therefore, if organic traffic brought to your website through backlinks is important, do not overlook this important metric that could affect your link building pricing.
When it comes to link building, there are a few different factors that can affect pricing. These include niche, domain authority, link type, the website’s country of creation and website traffic. In most cases, you will be able to find cheaper link building services by targeting websites in less competitive niches or from less developed countries. However, if you are working with a budget that permits you to prioritize link quality, consider targeting websites with high domain authority or with large amounts of traffic.
When in doubt, consider speaking with an expert from GetBacklinks to get you the best bang for your buck. We are a team of experienced link builders who can help you to create high-quality backlinks at an affordable price. Contact us today to learn more about our services!