How can you attract more customers for your interior design or architecture business? If you think of relying solely on word-of-mouth recommendations, that indicates that your work is valued. However, it could also mean you’re uncertain about consistently getting new clients. If you’d like to be more proactive in expanding your business, consider using the power of the internet. Search Engine Optimization (SEO) is all about making sure that people who are looking for services like yours can easily discover you. GBL Backlinks Service shares 7 REAL SEO Tips for Interior Designers.
1. Go set up your Google My Business page
Google showing Interior Design businesses in LA
Before, it used to be called Google Places, but now it’s known as something else. This is a smart way to give Google (and the real people who are searching locally) the right details about your business—like its name, where it’s located, and the phone number to reach you. You can also add pictures, a description of your business, and other important elements. This is how you show up in the results when people search for things, especially in your area. And you even get a little arrow on the map that shows up on Google. (Look at the picture below to see what I mean.)
Your Google My Business page may be already out there if you’ve been around for a while. If that’s the case, you should claim it as yours. Make sure all the information is up-to-date, and just make things look nice overall. They’ll send you a postcard to check that your business is really where you say it is. Make sure to do all of these things. Trust me, it’s totally worth it.
2. Set up Bing Places for Business or ask your Backlinks Service for Interior Designers to do it for you
Guess what? People actually use Bing! Yep, it’s a thing. So, here’s the deal, similar to what I mentioned before, but this time it’s all about those folks who decide to use Bing for their searches. Once more, they’ll send you a postcard just to make sure your location is real. Spending about ten minutes of your time on this is absolutely worth it, I promise.
3. Let your clients know that reviewing your services on Google is now available
Of course, don’t force anyone to say specific things, but getting your clients to share their thoughts about your services through your Google My Business listing is a really nice idea. Simply tell them they can do it if they want and that their reviews can make a difference. Then, make it simple for them by sharing the link to your listing. The best time to ask is right after you’ve finished a project when everyone’s still really happy and the experience is still clear in their minds. Just start by letting one of your recent clients know they can leave a review for you.
4. Claim your business on Yelp
It’s the same concept. Make sure your Yelp profile looks good. Put up some pictures, double-check that your business name, address, and phone number are right, and then give your clients a heads up that they can find you there and share their thoughts in a review.
5. Work to create a network of local and related backlinks (again, your Backlinks Service for Interior Designers can help)
Let’s break it down. A backlink is basically when another website links to your website. And the thing is, these backlinks are quite important when it comes to how Google decides what’s what. Think of them as votes for your website from other sites. But we’ve got some questions about these backlinks:
First off, where are these links coming from? It’s a big deal. Links from sketchy websites can actually hurt your reputation.
Next, are some of these links coming from local websites? That’s awesome! Links from places like the local chamber of commerce or a neighborhood café are super cool. They tell search engines that you are part of a community.
Lastly, are there links from sites related to interior design or architecture in some way? Perfect! Links from places like your paint contractor or groups like ASID, IIDA, and AIA really matter.
All of this basically says, “Hey Google! I’m legit in this field, and here’s proof of what I do.” Remember the importance of building these backlinks when you’re out there making connections, writing blog posts, and joining groups. It’s like leaving breadcrumbs for Google to find your awesome work.
6. Ask your Backlinks Service for Interior Designers to check your website’s mobile-friendliness.
Ever heard of “Mobilegeddon”? Back in April 2015, Google did an update that really shook things up. It made a big difference for websites that aren’t friendly for mobile devices. If your website isn’t easy to use on phones and tablets, your ranking won’t be so great. Responsive is the keyword here, which means your site adjusts itself to look good on different screens. If people have to zoom in and out to read your content on their phones, it’s not great. Not having a mobile-friendly site means you might actually be turning away potential clients. Even if someone recommends you, they might change their mind if your website is a pain to use on the phone.
Now, here’s the not-so-great part: fixing this isn’t something you can do in fifteen minutes. It might be time for a whole new website.
But there’s a silver lining: this is a fantastic chance to get a website that matches your style, makes it super easy for folks to reach you (big buttons that stand out!), and helps you get in touch with the right people.
Curious to know if your website is mobile-friendly? There’s an easy way to check it out.
7. Do some quick keyword research.
Alright, let’s start at the beginning. What’s your deal, and where do you do it? As an interior design or architecture business, you’re likely all about your local area. So, the trick is figuring out how folks around your parts are looking for services like yours. Most likely, they’re searching for things like “interior design (your city/area)” or “architect (your city/area).” That’s a smart place to begin.
You can use the Google Keyword Planner to find out which versions of these phrases are getting the most searches. It’s actually meant for people who use AdWords, but no worries, you can create an AdWords account for free. Use it to test out different keyword phrases and see which ones are being searched more often. Are people more into searching for “interior design,” “interior designer,” or “interior decorator” in your city? And what about more specific terms like “Bathroom design (your city)” or whatever you specialize in? Wouldn’t it be awesome to have that kind of info?
Oh, one quick note: aim for long-tail keywords. We can all agree that you won’t easily rank high for something like “interior design” (it’s way too competitive!), and honestly, you probably wouldn’t want to. Do you really need your site to show up for someone in Europe who’s looking for that term but can’t actually hire you? Nope, you want to connect with the person who’s hunting for interior design services right in your neck of the woods. Remember that your backlinks service can help with this aspect as well, if you don’t have the time or expertise.
In conclusion, embracing digital strategies is vital for the growth of your interior design or architecture business in the modern landscape. By harnessing the power of the internet and implementing effective SEO tactics, you can ensure your services are easily discoverable by potential clients.
Our backlinks service can help you rank your interior design business higher in SERPs. Reach us as soon as possible to discuss your personalized backlink package.