Every successful online business has relied on SEO as a vital element to expand its customer reach. If you’re starting a new business and can’t afford a dedicated SEO team or costly solutions, don’t fret. There are affordable SEO tools that can boost your ranking.

Having used these tools to assist numerous businesses, we will share a list of the most effective yet budget-friendly SEO tools for your company.

1. Ahrefs Webmasters Tool

Ahrefs provides a permanently free webmasters tool designed especially for small businesses and freelancers, allowing them to keep track of their website’s well-being.

The complementary features encompass:

  • Website Audit with email notifications on the results.
  • Monitoring of Backlinks.
  • Identification of Keywords driving traffic to your site (Note: Keyword research is not available in the free version).

You must confirm your website ownership to use the budget-friendly Ahrefs Webmasters SEO tool. This straightforward verification process can be accomplished by linking your Google Search Console or Google Analytics account.

Monthly subscriptions start at $99/month for personal use and $999/month for agency use.

Opting for an annual subscription can bring costs down to $82/month for personal use and $832/month for agency use.

Not ready for a commitment? Test the waters with a 7-day trial, available at just $7.

2. SE Ranking

If you’re searching for top-quality yet affordable SEO tools that can handle all your SEO tasks in one place, SE Ranking stands out as the ideal choice. It’s a comprehensive platform designed for affiliate marketers, individuals, and enterprise agencies.

This user-friendly platform integrates various tools, including SEO keyword analysis, competitor research, rank tracking, and website auditing and optimization. It provides insights into your website’s performance on the SERP compared to competitors, offering actionable data to enhance your SEO strategy.

SE Ranking can be seamlessly integrated with Google Search Console and Analytics, allowing you to access crucial data. What sets them apart is the highly customized features and plans tailored to your specific needs and budget. The best part? You can explore their 14-day free trial without any commitments.

SE Ranking offers three pricing plans, with the most affordable starting at $31/month with annual billing. This plan provides weekly position updates for 250 keywords.

3. SEO PowerSuite

SEO PowerSuite SEO Tool delivers comprehensive SEO campaign management with many features.

The SEO PowerSuite toolkit comprises four cost-effective SEO tools bundled together to create a complete SEO software. These four tools must be installed as desktop applications for either Windows or MAC.

The four applications in SEO PowerSuite include:

  • Rank Tracker: Monitors rankings, conducts keyword research and suggestions, and identifies LSI keywords.
  • Website Auditor: Acts as a website analyzer, on-page SEO checker, content optimization, and site audit tool.
  • SEO SpyGlass: Functions as a backlink checker, offers backlink analysis, and is a link research tool.
  • Link Assistant: Manages links, facilitates outreach workflow, and functions as link analysis software.

SEO PowerSuite provides a forever-free version that serves as a free SEO analyzer. However, the paid plans enable users to export data, save information, and create custom-branded SEO reports.

One great aspect of SEO PowerSuite is its capability to provide TF-IDF and LSI keywords.

LSI keywords are those associated with your topic, enhancing your content’s coverage for improved Google ranking.

SEO PowerSuite presents the following pricing plans:

  • Forever Free Plan: Indeed, SEO PowerSuite offers a forever free plan.
  • Professional: Commencing at $299/year, this plan includes an unlimited number of projects, unlimited keyword tracking, and unrestricted backlink monitoring, along with limitless features for link management.

4. Semrush

Semrush stands out as one of the most sought-after and budget-friendly SEO tools, boasting unique features that set it apart from other platforms.

Its features are thoughtfully organized to align with your specific areas of interest, providing various tools to help you achieve your SEO objectives. From SEO analysis and audits to social media marketing, Semrush offers a comprehensive toolkit at your disposal.

These areas encompass SEO, content, market research, advertising, and social media. When it comes to pricing packages, Semrush offers:

  • Pro Plan: Priced at $119.95 monthly, tailored for beginners and small teams.
  • Guru Plan: Priced at $229.95 monthly, designed for agencies and mid-sized businesses.
  • Business Plan: Priced at $449.95 monthly, ideal for large agencies and enterprises.

Semrush has played a pivotal role in our success by aiding in implementing effective SEO campaigns and generating valuable leads for our clients.

5. Mangools

Mangools stands out as a budget-friendly SEO tool, boasting a user-friendly interface and delivering impressive value for your investment. Its uncomplicated features include KWFinder for finding keywords, SERPChecker for analyzing search engine results pages, SERPWatcher for tracking rankings, LinkMiner for examining backlinks, and SiteProfiler for comprehensive SEO metrics and insights.

What sets Mangools apart is its affordability, making it particularly advantageous for SEO novices and emerging businesses. The pricing plans are as follows:

  • Mangools Basic: $29.90 per month
  • Mangools Premium: $44.90 per month
  • Mangools Agency: $89.90 per month

Having personally used Mangools twice, we can attest to its provision of essential and efficient services, catering well to the needs of beginners and small businesses.

6. Screaming Frog

Are you searching for an economic powerhouse in the realm of affordable SEO tools? Look no further than Screaming Frog! This budget-friendly solution is your answer to optimizing your website seamlessly, giving it the boost it needs in search engine rankings. A vital tool for astute digital marketers, Screaming Frog offers numerous features to make your SEO efforts a breeze.

Explore hidden opportunities and address potential issues with Crawling and indexing, ensuring your website is in top shape. Whip your metadata into shape with Metadata Optimization, making it stand out in search results. Identify areas for improvement and perfect your website’s content with Content Analysis.

Despite its name, Screaming Frog is a quiet achiever that will propel you ahead of the competition in the field of SEO!

Screaming Frog SEO Spider provides freemium subscription options, including a free-forever plan without time limitations. Additionally, they offer paid plans starting from $198.70 per month, allowing users to choose the option that best fits their needs.

7. Google’s PageSpeed Insights

Are you searching for an affordable SEO tool to enhance your website’s speed? Then Google’s PageSpeed Insights is the one for you! This free tool examines your website’s performance, ensuring it’s fast for both users and search engines. With PageSpeed Insights, you’ll become a formidable player in the SEO world.

Key Features:

  • Speed Analysis: Discover page load times and find areas for improvement.
  • Device-Specific Insights: Customize your website’s desktop and mobile device performance to satisfy everyone.
  • Optimization Suggestions: Receive practical advice to enhance page speed and turn your site into a high-ranking powerhouse.

Don’t let slow performance hinder your progress; Google’s PageSpeed Insights is the secret weapon to boost your website and outpace competitors!

8. Whatsmyserp

Discover your website’s Google ranking effortlessly with Whatsmyserp, a reliable Rank and SERP tracking tool. Enjoy automatic daily updates or conduct unlimited on-demand checks to stay on top of your website’s performance.

This budget-friendly SEO tool is exceptionally affordable, starting at just $4.99 per month for 25 keywords and going up to only $59.99 per month for 1000 keywords. It’s almost like having a free SEO tool due to its incredible affordability, making it our go-to choice for tracking and monitoring websites’ rankings.

9. Moz

Moz offers a comprehensive SEO toolkit with all the essential features and data necessary to boost your company’s website traffic, rankings, and visibility on search engines.

With various budget-friendly plans catering to diverse requirements, Moz provides options starting from $99 for the Standard plan to $599 per month for the Premium plan. Opting for an annual payment also grants a 20% discount.

In our own encounter with Moz, we found it to be a satisfactory experience. We utilized Moz Local to attract more clients and enhance our online presence within our local area.

Final Words on Affordable SEO Tools

Now you are all set. These affordable SEO tools can help you improve your SEO. However, for those who don’t have the time of the expertise to use them, let us help. We have been using these tools and more for years. Also, check our backlink packages price. Our packages are very affordable. Contact us now for more details.