Search engine optimization is one of the most important aspects of any online marketing campaign. If you’re not monitoring your keyword rankings and optimizing your website for success, you’re missing out on a lot of potential traffic and revenue. In this blog post, we will discuss the importance of tracking your keywords for keyword link building and how to monitor and optimize for success.
What is Keyword Monitoring?
Keyword monitoring is the process of tracking where your website ranks for certain keywords in search engines. This can be done manually by checking your position in Google every few days or weeks, or you can use a tool like Moz Pro to do it automatically. Alternatively, you can hire an expert to take care of this work for you.
Why is Keyword Monitoring Important?
There are a few reasons why keyword monitoring is important. In this article, we will take a closer look at a few of the most important ones.
Track Your Progress
One of the main reasons keyword monitoring is important is because it allows you to track your progress over time. If you’re not tracking your keywords, you won’t be able to tell if your SEO efforts are paying off. It’s also important to monitor your keywords so you can quickly identify any changes in your ranking and take corrective action if necessary.
Adjust Your Strategy
Another reason keyword monitoring is important is because it allows you to adjust your strategy based on changes in your rankings. For example, if you notice that you’re suddenly losing ground for a certain keyword, you may need to change your content or link building strategy. On the other hand, if you see that you’re steadily gaining ground for a particular keyword, you may want to double down on your efforts.
Save You Time
Keyword monitoring can also save you a lot of time. If you’re manually checking your rankings every few days or weeks, it can take a lot of time to track your progress. However, if you use a tool like Moz Pro, you can set up keyword tracking and get notified whenever there’s a change in your ranking. This can save you a lot of time and allow you to focus on other aspects of your business.
See the Keywords with Good Potential
Another benefit of keyword monitoring is that it can help you identify new keywords with good potential. For example, if you see that you’re steadily gaining ground for a particular keyword, you may want to consider targeting it more aggressively. On the other hand, if you see that you’re losing ground for a certain keyword, you may want to reconsider your strategy or target a different keyword.
Without proper keyword monitoring, you could be wasting your time and resources targeting keywords that have little potential and cause you to lose ground in the SERPs.
How to Monitor Keywords
Now that we’ve discussed the importance of keyword monitoring, let’s take a look at how to do it.
Method #1 – Check Google Search Console
One of the best ways to monitor your keywords is to check Google Search Console. Search Console is a free tool from Google that gives you insights into how your website is performing in search.
To access Search Console, you’ll need to add and verify your website with Google. Once you’ve done that, you can use the “Search Traffic” > “Search Analytics” report to see how your website is performing for certain keywords.
Method #02 – Use a Rank Tracker Tool
Another great way to monitor your keywords is to use a rank tracker tool like Moz Pro. Rank tracker tools are designed to track where your website ranks for certain keywords in search engines. They can be very helpful if you want to track a large number of keywords or if you want to be notified whenever there’s a change in your ranking.
Moz Pro is a great option because it’s easy to use and comes with a lot of features, including:
– Keyword tracking
– SERP tracker
– Rank history
– Competitor analysis
To get started with Moz Pro, simply sign up for a free trial and add your website. Once you’ve done that, you can start tracking your keywords and monitoring your progress.
Method #03 – Check Google Analytics
Google Analytics is another great way to track your keywords. Although it’s not specifically designed for keyword tracking, it can still be very helpful. To access keyword data in Google Analytics, simply go to “Acquisition” > “Keywords” and you’ll be able to see which keywords are driving traffic to your website.
This data can be very helpful in understanding which keywords are working well for you and which ones need more work.
Method $04 – Hire a Professional
If you don’t have the time or resources to track your keywords yourself, you can always hire a professional. There are many companies that offer keyword tracking services, so be sure to do your research before hiring anyone.
A good keyword tracking service will provide you with accurate and up-to-date data on your rankings. They should also be able to give you insights into how you can improve your ranking for certain keywords, which we can do at GetBackLinks!
We hope that this article has helped you understand the importance of keyword monitoring and how to do it. However, for the best results, consider working with an experienced team like ours at GetBacklinks! We can help you track your keywords, optimize your website, build high-quality backlinks and much more.
To learn more about our services, contact us today! We’ll be happy to answer any of your questions.