A long-tail keyword is a term from – you probably already guessed it – online marketing or, more precisely, from search engine optimization. They are relatively special, sometimes complicated, and are not used or searched for very often. However, because of the many advantages of long tail keywords, it is important to know how long-tail keywords work and how to use them.
How long-tail keywords work?
This is how long-tail keywords work – from the search to the right composition and use.
Step 1: Finding the Perfect Long Tail Keywords
Unfortunately, knowing the needs and wants of your customers is no longer enough in today’s online world. In addition to an unbeatable Unique Selling Proposition, you should, therefore, primarily rely on unbeatable keywords or long-tail keywords.
Here, keyword research is the starting point of your efforts. So, let’s first take a closer look at the procedure for finding the right long-tail keywords:
- Topic research – first, find out topics and subtopics that you want to cover and put together interesting keyword combinations for them.
- Keyword research – by using Wh-questions, you research possible long tail keywords for your main keywords.
- Google Search Console – Do you already have your own website? – Fine! But stay on the ball even then, as Google adds more search terms per year that did not exist before
- Competitor analysis – you are welcome to pick up a few keywords or long-tail keywords from your competitors and see where it can still be worthwhile for you.
When searching for the right long-tail keywords, you should rely on your gut feeling and use effective SEO tools for this. These primarily support you in developing attractive long-tail keywords, checking them for competition and search relevance, and ultimately using them adequately. So, the first thing you should do is research your long-tail keywords.
There are a number of SEO tools specifically for this area, which of course, we don’t want to withhold from you:
- io (presents you with a suitable long-tail keyword for any keyword).
- W-Questions Tool (this tool generates W-questions for you, which your users have entered when searching for your keywords on Google – alternatively, Termlabs would also be recommended here, but this is not free).
- HyperSuggest (long tail keywords, wh-questions, and additional words can be inserted before or after the corresponding keyword).
- Answerthepublic (endless wealth of useful suggestions for long tail keywords as well as specific search terms).
But how exactly do you find the initial keywords to use with these SEO tools?
For this, the best thing for you to do is simply get active on Google and enter a few possible keywords in the search bar. The auto-completion of the search engine will then suggest further keywords for each keyword – sometimes also thematically appropriate long-tail keywords. The further you slide down in the search suggestions, the more specific the search terms become and, therefore, more and more interesting for you! Be sure to also use the People also ask check box and the Searches related to section to further expand your search.
Step 2: Now choose the perfect long-tail keywords
A very important selection criterion for you at this point should be the search volume. This indicates how many users search for the relevant keyword (or long-tail keyword in this case) within a certain period of time. So, you can first estimate the so-called traffic potential of your long tails. The best way to do this is to use the practical tool Google Trends, which will show you the monthly average value of your long-tail keywords.
Depending on the season or region, the trends will be completely different from each other. But it is clear: Keywords with the search term Christmas are likely to rank better around Christmas than in midsummer. Your keywords are also region dependent. In the Google Ads Keyword Tool, you can make and filter regional differences and seasonal aspects.
Then sort the long-tail keywords of your choice according to the corresponding search volume and find those keywords with the greatest potential. You then use them very effectively in meta tags, headlines, and your content in order to rank better in your niche. But a little more information on that is in the next section.
Step 3: Plant your long-tail keywords organically
The question that remains is how can you incorporate your long-tail keywords organically into your texts? So here is some good advice:
- Include your long-tail keywords in your introductions (100 to 200 words).
- Plant your long-tail keywords in subheadings as well
- also, rely on a convincing summary at the end of the text (proceed in a similar way to the introduction)
Do you find it hard to take care of your link building campaigns? It is a time-consuming process indeed. Let Getbacklinks take care of the whole process, from keyword research to guest posting.
Leave A Comment
You must be logged in to post a comment.