Every website has a specific link profile that reveals important information about its character. Both the quantity and, even more, the quality of backlinks determine the link profile and are tracked down and evaluated by Google. That being said, to get backlinks cheap is not always a bad idea. There are many ways to get good links for an affordable price, or even free.

Let’s learn more about the link profile to help you choose your backlinks better. Then we will discuss what Google says about getting links. The goal is to get backlinks cheap without risking a penalty.

From backlink to link profile

The following factors play an important role here:

Domain popularity

The popularity of a domain tells you how many different domains point to a website. The more different domains, the higher the domain popularity.

Domain authority

The domain authority is given as a value on a scale from 1 to 100. The value shows how important a domain is that links to a website and how well it ranks on Google. This is a MOZ metric.

Link popularity

Link popularity counts the number of pages that link to a website. In addition to quantity, quality is particularly important. If there are many links on a website that are highly relevant in terms of content and related to the topic, the link’s popularity increases.

Page Authority

The page authority also has a strong influence on the link profile. The quality of the content is particularly important for this. If it offers uniqueness and added value, for example, through guest contributions from top experts, the influence of this website increases.

Topical relevance

One of the main rules to get backlinks cheap and avoid penalty is to do so from niche related blogs (sites that have the same theme as your business, or at least very close). Topical relevance describes the importance of a website for a specific topic, which is represented in the form of content, keywords, and backlinks. Again, this is about the overall assessment of a topic, which ideally has in-depth information and additional content.

Get backlinks cheap: What does Google say?

Although link networks no longer function as ranking boosters, there are still many opportunities to spam links and exploit other gray areas for better rankings. Although the Google algorithm cannot recognize every technology immediately, the regulation is always evolving.

Therefore, we will stay with our search friend Google for a while and look at the Google spam guidelines.

The set of rules, which can be called up in Google Search Central, clearly states which link tricks are not in the interests of the users and are deliberately overturned. This can result in a lower ranking or being completely excluded from the search results.

Google’s take on the subject is as follows:

Links play an important role in determining the relevance of web pages. Therefore, attempting to manipulate the ranking in Google search results through links can be classified as link spam. This includes anything that manipulates links to your site or outbound links from your site.

Google classifies links exchanged for money, goods, services, or reviews as link spam, excessive link exchange, automated link systems, and hidden links in signatures, footers, and keywords.

Google doesn’t particularly like links with inferior quality, either. For example, if a section of text is only used to accumulate linked keywords, which in turn leads to different websites, this can result in devaluations. The set of rules provides the following example:

Source: https://developers.google.com/search/docs/essentials/spam-policies?hl=de#link-spam

The short text is linked in five places. Although everything here revolves around the same main topic, offering quality information and links on wedding rings, flowers, and wedding dresses in just two lines is implausible to Google and confuses users.

So, what we should understand from these points is that building backlinks must be done carefully. And always go for niche related sites to get your links.

Two ways to get backlinks cheap or free


Another option for content promotion in the service of link building is networking with potential link sources. Outreach means contacting external networks and organizations to specifically request backlinks. For this, too, numerous sub-strategies are piling up on the net, from writing guest articles to skyscraper content.

Basically, they have one thing in common: You have a post with a “wow effect” and ask website operators to link to it, or replace outdated backlinks with your links (because your content is better and updated).

In order to convince other organizations of your professional sovereignty, it is essential to present the right proof of expertise and seriousness at the right time.

In this sense, outreach requests usually happen through highly personalized emails. In them, you can show that you have dealt with the link source in detail and, as a perfect link partner, have significant benefits for the intended content consumers on offer.

Accordingly, outreach is not only used for link building but is also a good opportunity to network and promote your acquaintance.

Networks & Social Media

Content that is not just waiting to be consumed on your website, but is available on various networks, logically increases the chance of interaction. So, help your target audience to find valuable content more easily and get active!

Your business profile on social networks such as Twitter, Instagram & Co is the basis for this, as is regular posting, news, images, and graphic material. Regular activities also help to ensure basic trust in your labels, which in turn supports your link-building measures.


To get backlinks cheap the right way, you need to check other sites’ metrics and make sure they are not spammy. Getbacklinks.net does that for you. We only pick the best sites for affordable backlinks. Contact our team to get a quote and start working on your SEO with professionals.