This is an essential part of SEO, but what does it actually entail?

You don’t necessarily need to spend a lot of time to come up with a helpful competitor analysis.

In fact, this first part takes just 30 seconds or so.

  • PA & DA: Compare the client’s PA and DA relative to the ranking websites.
  • Big Brand Dominance: Look for big brands such as Wikipedia or Amazon ranking on the first page. This is your clue that the niche is competitive.
  • Pages That Signal Low Competition: Look for “weak” pages such as those from Q&A sites, PDFs, article directories, press releases, or even web 2.0s. These types of pages are easy to outrank.

This quick process can tell us whether a particular keyword is worth pursuing.

If the keyword passes this first test, it’s time to move on to stage two.

Analyzing each competitor one by one

In this analysis, we are looking at a few different factors including:

  • Total Linking Root Domains: the quantity of unique domains linking to a page is a strong ranking factor, so it’s at the top of the priority list.
  • Link Quality: Examine the link quality of the competitor’s page. This gives us a general picture of what link quality is “accepted” for the keyword.
  • Strength of Content: Rate the quality of the competitor’s content on a scale of 1-10. This rating is based on the length, the intricacy, the exhaustiveness, and the structure of the content (from a readability and design perspective).

Always measure these factors relative to your site.

Example: if a competitor has 100 linking root domains, then you know that your site must get a similar amount.

This isn’t an unbreakable rule.

Sometimes it takes more, sometimes it takes less. But it’s a good goal/benchmark to keep track of during the campaign.

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