How To Level Up Existing Content to Create a Winning Backlinking Magnet
It happens to all of us. We want to create the next piece of useful, engaging content that’s worthy of dozens if not hundreds of backlinks, but we’re just flat out of ideas. Fortunately, the internet is not, and there’s no reason you can’t go back to the well more than once. Whether you’ve fallen in love with an existing article that you know you can make better, or you want to dust off something you created years ago that could use a rework for modern times, there are myriad ways to create a winning piece of content even if you don’t do it from scratch.
Here’s how one pro beefed up some content to achieve a 110% increase in search traffic over a period of just 14 days.
Find Link-Worthy Content
First thing’s first: You need a basic article that you think is just the most helpful, engaging, visually appealing, and downright awesome piece of content you’ve seen in quite some time. It doesn’t have to be something you wrote because we’re certainly not going to share it as-is.
Once you find that, you need to make doubly sure that people have gone nuts for similar content in the past. This is where Ahrefs comes into play. It’s the easiest way to find content that’s linked to by a bunch of different sites. It’s as simple as entering your favorite industry site and hunting for content on that site that’s widely linked to by at least 25 other sites. That’s enough to tell you that whatever you’ve got is something other people are going to want to see. But how do you take it to the next level?
Juice It Up
There’s any number of ways you can supercharge existing content into a brand-new beast that will attract links left and right:
- Update It: This works really well for stats pages, but it’s also a sure bet with any post that’s older than a couple years. Odds are, it could use an update with the latest, most accurate information you can find.
- Beef It Up: If it’s a list, (as most linkbait is these days,) see if you can lengthen it with more helpful options. There’s almost always more out there that you can find if you look hard enough. Another 10, 15 or 30 items could set your content apart.
- Pretty It Up: If you thought to yourself that the page or presentation could use some work, why not start there? Beutify the content with a new presentation or layout; add some pictures as long as they won’t be superfluous. The end result may attract many more eyeballs than the original.
- Fill In The Gaps: If you notice that most items don’t include any explanation, that’s a surefire way to make a piece of content more valuable. Be sure that each item has at least a small, useful description that clearly differentiates that one from the others in the list and shows why that item is listed in that location.
Go Get ‘Em
Now that you have a dynamite article that’s lightyears better than anything comparable, it’s time to get it out there. Yes, that means outreach, but it’s not as tedious as you might think, thanks to Ahrefs.
You’ll want to export all those links you found to top-linked content into a spreadsheet, then whittle it down by getting rid of forums, article directories and other pages which might dirty up your domain authority.
Create a template you can use as a baseline to email these people, then tweak it appropriately for each.
Even if only 10% of your recipients agree to play ball and link to your content, that’s an overwhelming success.
Just an 11% positive response rate brought this pro a 110% increase in search traffic, so who knows what you’ll be able to achieve? This is called the skyscraper technique, and it’s been successfully adapted by backlink builders everywhere. Here’s hoping you’re one of them!
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