The site is the popular beauty brand specializing in vegan makeup & skincare tools BBYLUX . Ahrefs rates the opposition for their principal keyword as hard.

According to Ahrefs estimation, we would be needing over 210 referring domains to rank on the primary page.

Steps:

1. When the customer first applied for our services for the site we directed an investigation of its present well-being and past SEO efforts. Overall, this was a well-written niche-site with a good backlink profile. The anchor text was marginally over-advanced
2.  Building links for the homepage with a natural anchor solved the over-optimization issue. As the site was Exact Match Domain (EMD), thus we built URL and branded anchors to the homepage to use the benefit that it is similar to building money anchors without danger.
3. To diverse anchor, we used pillow linking with white-hat links. After trust was established, we started using more aggressive target and anchor selection.
4. Results were examined towards the finish of every month to a particular order of links to ensure our building was based depending on how the site was responding at that time.

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