Best Backlinks Services in 2019
What are Backlinks (and How Do They Work)?
A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”.
Here’s how it looks in action:
These links are a large piece of the ranking puzzle.
But before we get into the heavy link building strategy…
When to Build Backlinks
Many people dive into link acquisition before they’ve built a strong foundation. What you must realize is that a strong foundation (a well-optimized website) makes your link building more effective.
When your backlinks are more effective, you don’t need as many to achieve your desired result!
That ultimately saves you time and money.
So, here’s what you need to cover before jumping into link building:
1. Fix All Technical/UX Issues
Technical issues can hurt User Experience (UX) and UX is correlated to SEO performance (or lack of it).
View this as a foundational stage of the process.
That’s because if speed through this process, you backlinks won’t be as effective.
And what happens when your backlinks aren’t as effective?
You have to acquire more, which costs your company more money.
Here are some technical/UX issues you need to look for:
- Site loading speed (use Google’s PageSpeed Insights)
- Mobile friendliness (use Google’s Mobile Friendly check
- Duplicate content (use Siteliner)
- Canonical errors
- Duplicate META data
- Incorrect uses of directives (noindex, nofollow, etc)
Sometimes the most obvious solutions are right in front of your face. Redirect chains are another simple problem that can boost your site’s authority once fixed.
This is what a redirect chain looks like:
Do you see the problem with this picture?
The problem is that “Page B” is acting as a buffer between “Page A” and the final destination “Page C”.
This technical issue is robbing “Page C” of authority.
By fixing a redirect chain you will send authority/link equity directly to the page.
That is more effective than making the link equity pass through a buffer.
There’s some debate on whether or not PageRank passes through 302 redirects. For many years, SEOs (including myself) have always stated that you should change 302s to 301s. This is still my stance. However, he’s what Gary Illyes said about the topic: “30x redirects don’t lose PageRank anymore.”
Is Gary telling the truth? Probably.
But I still don’t think it’s worth the risk.
Out of the hundreds of SEO audits I’ve conducted, I’ve seen a few websites using 302s for their actual purpose (a temporary redirect).
In most cases 302s are nothing more than accidental.
With that said:
It’s my preference to change 302s to 301s if they aren’t being used for their actual purpose.
Reclaim Lost Link Juice (404 Link Reclamation)
404 link reclamation is at the top of the list because it is the easiest.
You can use Google Search Console to find 404s (Crawl > Crawl Errors > Not Found):
Fix Broken External Links
Every external link you place on your site leaks authority.
That’s why it’s important to audit your site (here’s an SEO audit checklist) to find broken external links.
This applies to both external links in your content and in the comment section.
You can easily find these broken external links using Ahrefs.
Go to “Outgoing links” and click “Broken Links”.