You won’t receive the web traffic you ought to attract new consumers without reliable, high-value backlinks to your website. Because of this, link building is crucial for e-commerce companies.
Links have been regarded as the primary ranking criteria in search engines for a long time. The correct links attract a tonne of site traffic and a boatload of clients.
The secret to effective link building is to create the appropriate creative content and outreach methods since doing so will make it easier for you to get high-quality links and increase the exposure of your web pages and site in general.
Let’s examine some of the most successful link-building strategies for e-commerce companies and how you may use them to grow your internet presence.
Writing Blogs and Creating Content
While most proprietors of online stores would instead concentrate just on selling their goods and not on blogging since you’ll be less likely to receive links to your retail sites, adding an exciting blog to your webpage will give visitors something more to link to.
Why not start a blog on fashion tips, seasonal lookbooks, consumer purchasing guidelines, and everything else linked to owning and utilizing your goods if you sell clothing? You should also be careful not to oversell on your site, as this can discourage others from linking to your post. Your blog’s material is more likely to receive links if it is valuable to readers.
In addition to writing, you might be innovative with visuals and ebooks—other material forms that people would link to.
Famous bloggers should be given substantial discounts or special offers to connect to your website.
They might not advertise your goods as vigorously as they would if conducting a thorough product review. Or perhaps they will enjoy your products enough to tell their readers about them after using your offer to try them out.
Remember that a site’s link is more valuable the greater its domain authority is while still being in a similar niche. So, attempt to focus on domains with greater control.
Make contact with well-known YouTubers to request product reviews, or start your channel with videos about your goods on it:
You can make videos on various topics, including maintenance, user manuals, in-depth product descriptions, etc. The tone of these videos could range from formal and educational to informal and amusing.
When you notice on Analytics that your clips are being integrated, you can contact those bloggers and ask for a link to the original post on your website, as YouTube videos frequently rank highly on Google.
Use the FAQ section
FAQ pages are helpful tools for resolving issues in your industry. They are a linkable asset designed to help a page rank highly for numerous long-tail keywords related to a single subject. If someone searches for these keywords, they will come across your material.
The FAQ at the bottom of the product category page is an excellent example of leveraging the power of both FAQs and valuable content to increase visibility.
Backlink building through guest posting is a widespread practice. Seventy-five per cent of SEO specialists use guest posts to get backlinks. Not only can guest posts assist in developing backlinks, but they also help establish your persona as a reliable authority on a specialized topic. This is an advantage that cannot be overlooked.
Because of the quality of their backlink profile, your competitors are ranking higher than you are on Google, which is why they are where they are. If you can reproduce their backlinks, Google would likely rank you similarly.
Establish affiliate partnerships
Affiliate links are typically marked as “Nofollow” which means they won’t significantly affect your search engine rankings. They will, however, increase your visibility and visitors to your eCommerce site. As a result, there can be an increase in natural backlinks.
Creating affiliate relationships with influencers and other online celebrities is a terrific strategy to build links to your website and improve sales and traffic. You can receive connections from high-quality websites if you select the right affiliate providers. These links are often sent to your product pages, another benefit.
Use smart internal linking to distribute the link authority from the inbound links to your webpage-specific pages to the various pages (particularly your product pages).
It enhances crucial indicators like the typical sale rate, time spent on site, as well as the general SEO of your website.
Additionally, internal links make it simpler for web users to access other pages on your site. Thanks to its “similar items” feature on each manufacturer’s website, Amazon has mastered internal linking.
To Sum Up
The ideal times for internet buying are currently for e-commerce companies, but increased traffic also means increased competition.
Although link building can be time-consuming and complex, the benefits include improved site traffic, sales, and brand recognition over time. Link building is undoubtedly a difficult and time-consuming task for e-Commerce companies, like the online beauty brand specializing in vegan makeup & skincare tools BBYLUX.
These tactics, which include some original techniques to spark interest in your goods and company, are fantastic means of getting over the difficulties of obtaining links to a business website.