In order to build backlinks for their clients, link-building companies will use a number of outreach tactics. Some of these tactics are more effective than others, and the best link-building companies will use a combination of different tactics to get the best results. If you are looking to up your outreach game to get high-quality backlinks more easily, be sure to try out some of these tricks.
Trick #1: Personalization
One of the most effective outreach tactics used by link-building companies is to personalize each and every email that they send. This means taking the time to learn about the recipient, their interests, and their needs. By doing this, you can make sure that your email stands out from all of the other generic emails that they receive.
You should personalize every aspect possible, from the subject line to the content of the email itself. By doing this, you will increase your chances of getting a response and ultimately landing a backlink since the pitch seems much more relevant.
Trick #2: Creating a Scarcity
When you are sending out emails, it is important to create a sense of urgency or scarcity. This will make recipients feel like they need to act fast in order to take advantage of your offer. This can be done by offering something that is only available for a limited time or by highlighting the limited quantities that you have available.
You can also create a sense of urgency by making it clear that your offer is time sensitive. For example, if you are offering to write a guest post for a website, be sure to mention that you only have a few days available to do so. This will make recipients feel like they need to act quickly in order to secure your services.
Trick #3: Offering Something for Free
People love free stuff. This is why one of the best outreach tactics used by link building companies is to offer something for free. This could be a free trial of your product or service, a free e-book, or even just a discount on your services.
Whatever you decide to offer, be sure that it is something that would be valuable to the recipient. Otherwise, they will likely just delete your email without giving it a second thought.
Trick #4: Making It Easy to Say Yes
When you are making an offer in your outreach email, it is important to make it as easy as possible for the recipient to say yes. This means being clear about what you are offering and providing all of the necessary information up front.
You should also include a call-to-action (CTA) that is clear and concise. The CTA should tell the recipient exactly what you want them to do, such as click on a link or reply to your email. By making it easy for recipients to take action, you will increase your chances of getting the result that you want.
Trick #5: Following Up
If you don’t hear back from a recipient after your initial email, it is important to follow up. In fact, you may have to follow up upwards of 5 times to see real results, according to Autoklose. This shows that you are truly interested in working with them and that you are not going to give up easily.
When following up, be sure to keep your emails short and sweet. You should also avoid sounding desperate or pushy. The goal is to simply remind them of your offer and give them another chance to respond. This is something that the best link-building companies do on a regular basis.
Trick #6: Building Relationships
The best link-building companies know that it is all about relationships. This is why they focus on building long-term relationships with their clients and potential partners.
They do this by providing value, being responsive, and keeping the lines of communication open. By doing this, they create a rapport with their contacts that can lead to more opportunities down the road.
These are just a few of the outreach tactics used by the best link-building companies. If you want to be successful in your link-building efforts, be sure to use these tricks to your advantage. With a little hard work and dedication, you can land some high-quality backlinks that will help boost your SEO rankings. Knowing how the professionals do it will give you a big advantage in the link-building game. So, what are you waiting for? Start using these outreach tricks today and see how they can help your business grow or contact our experienced team at GetBacklinks for extra help today!