Website title tags are displayed in web browsers’ search results and search engine windows.

The title tag is to a website what the title is to a journal article. It is a short and accurate summary of the content we serve readers.

This guide will show you the most important things you need to know about title tags optimization.

5 practical tips for a great title tag

As we mentioned, the title tag is of great importance for SEO. What’s more, its preparation requires really little effort. Therefore, when you decide to optimize the page for positioning, it is worth starting it by improving the meta title tags of the pages.

Okay, but how to prepare a good website title and optimize it for SEO?

We present you 5 proven tips to implement immediately – without technical gibberish and the need to engage IT specialists.

Do you want your site to be high in the search results? So, let’s get to work!

1. Optimal meta title length

There are numerous “pieces of advice” on the internet about the ideal number of characters for a page title. The problem is, there’s no such thing as ” perfect title characters. ”

Still, Google shortens too-long titles! So, there must be an upper limit to the length!

Anyone who thinks so… is right.

Remember carefully: when evaluating the length of the title tag, Google considers its width in pixels, not the number of characters!


The capital letters take up more space than the small ones. Moreover, some characters take up more space in search results than others.

Okay, so what is the maximum meta title width? The answer is 600 pixels.

It is worth noting that a too-long title does not harm positioning. So why care?

Because a cut, incomprehensible title will definitely hurt the first impression of Internet users. Your website will look sloppy, unattractive, and incomprehensible.

So, when creating title tags, make sure they aren’t too long! There are many tools on the internet that make this easier.

On the other hand, it is worth making the most of the possible meta title length. Thanks to this, it will be easier for you to fit a valuable keyword in it, better describe the page’s content and convince the Internet user to visit your website.

In summary: write the meta title that does not exceed the limit of 600 pixels wide.

2. Keywords

First of all, be sure to include valuable keywords in the title. So, in short: the title tags should contain the query that Internet users type into Google, looking for content like yours.

Remember that the key phrase in the title should be as close as possible to the users’ query. However, do not overdo it – the title must be attractive and natural.

Do not stuff the meta title tag with keywords, no matter what! And under no circumstances put several very similar keywords in it. Google may then (rightly) label you as a spammer. In such a situation, you can confidently wave goodbye to your chances of success in the search results.

3. Matching the content

Since Google evaluates the content of a page based on its title, then the title must be related to it. Therefore, be sure to keep the meta title tag short, clear, accurate, and true to what can be found on the page.

It is also of great importance for internet users to find your content. Thus, Authors should use the TITLE element to identify content published in a document. Since users often navigate to documents without knowing the context, authors should provide well-described titles.

This also works the other way around. Be sure to include all the keywords used in the title in the text. Usually, this effect is achieved naturally, so it should not be a problem. Just write a high-quality article and give it an apt title.

4. Brand

If you would like to build awareness of your brand on the web, it is worth putting its name at the end of your title.

However, it may be better to place information about the brand at the beginning of the title tags. But when?

It is helpful to do so when you own a recognizable, trusted brand. In such a situation, Internet users more often choose websites of well-known companies, even if they are lower in the search results. This procedure can significantly increase your click-through rate (CTR) in organic results.

5. Readability

To improve the readability of the meta title tags:

  • separate its individual elements with separating characters, e.g. “-” “/” “:” or “.”
  • use parentheses ();
  • use numbers written in numbers (not letters) – they express more than a thousand words.

That is the last of our guide for optimizing title tags.

If you have any questions, please contact us and we will assist you. And for all your backlinks building needs, can provide you with the best quality links for steady ranking.